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Thursday, July 21, 2011

Bollywood... 21 July





Sanjay Dutt to co-host Bigg Boss 5 with Salman Khan

MUMBAI: Colors' reality show Bigg Boss Season 5 is all set to be back in a bigger avatar. This time round, the channel has signed Sanjay Dutt along with Salman Khan to co-host the show.

This is the first time in the history of Bigg Boss that two Bollywood superstars would be hosting the season.

Colors CEO Raj Nayak said, “Bigg Boss is one of our flagship shows which has been successfully running on the channel over the last 4 seasons. It’s a unique format that provides brands an exciting and innovative platform, spread over more than three months. This year with two of Bollywoods biggest super stars, Salman Khan and Sanjay Dutt as hosts we’re confident of making Bigg Boss even bigger & generating both - higher revenues as well as stickier eye-balls.”

 

Source:

http://www.businessofcinema.com

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